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Information and knowledge-based markets have matured as we enter the new millennium. There is more competition, more service and increased product similarity. It has become more difficult to achieve differentiation between the competitors' offerings. So how do companies make an impact and gain business?
We asked sales, consulting and service executives:
"Looking ahead, what do you believe are the attributes, qualities, skills or behaviours that will distinguish consistently high productivity sales and service professionals from the rest?"
Forty-nine senior executives responded. Their top five answers as summarized by 'Paradigm Marketing' were:
- People communication skills
- Understanding the client's business
and needs
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Tenacious focus on the objective
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Technical / service / product knowledge
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Integrity
These answers have been echoed by respected sources in the business world including David Maister and Peter Drucker. Read what the experts have to say about these skill areas.
Our training workshops focus directly on the top two skill
areas, people communication skills, and understanding the client's business and needs. Learn more about the benefits of Effectivation's workshops. View the sample schedules of our workshops. Or read more about the individual modules that are used to build each of our workshops.
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