Effectivation's instructors have been successful in sales, service, consulting, management, and training. This experience helps them establish credibility and trust with the workshop participants and enables them to enrich the training with their own real-life examples. Effectivation's instructors are also its sales force, so their selling and client relationship skills are constantly in use and they use the same tools and methodologies they teach in the workshops -- because they work.

Steve White
	Effectivation Inc.	- President, Instructor and Consultant
	NCR Corporation	- VP Sales & Marketing - International Marketing Director
	NCR Canada	- VP Sales & Marketing - District Sales Manager - Account Executive - Sales Representative
Larry Graham
	Effectivation Inc.	- Partner, Instructor and Consultant
	iPLANcorp	- Vice President, Business Development
	Grand & Toy	- Director, Business Development (Ont. & Atlantic)
	Bell ActiMedia (Yellow Pages)	- Director of Sales – GTA East & Southeastern Ontario - Director of Sales – Thunder Bay, Sudbury, Whitehorse - Division Manager – Neighbourhood Directories - Premise Sales Manager
	Bell Actimedia Solutions	- Assistant Sales Manager - Sales Representative - General Manager
Ross Marsden
	Effectivation Inc.	- Instructor and Consultant
	Wellington Group	- Managing Director
	CGI	- SVP and General Manager
	Star Data Systems	- EVP, Strategy and Business Development
	CDSL Canada	- President and CEO
	Wang Canada	- President and CEO
	Hewlett-Packard	- SVP Marketing, COO - VP, Sales
	IBM, Burroughs (Unisys) and Honeywell	- Various sales, sales management and marketing management roles
Brian McArthur
	Effectivation Inc.	- Instructor and Consultant
	Treasury Management Association of Canada	- President and Director
	Royal Bank of Canada	- Vice-President, National Sales - Vice-President, Product Management - Director, Corporate Accounts
	Citibank Canada	- Vice-President, Leasing - Vice-President, Leveraged Capital - Vice-President, Electronic Banking
Bob Morgan
	Effectivation Inc.	- Instructor and Consultant
	LGS Group	- Senior Director, Business Development
	CallPro	- Vice President, Sales
	Call Centre Solutions	- President and Founder
	Aspect Communications	- Regional Manager, Canada
	TTS	- Sales Manager
	Bell Canada	- Sales Manager - Sales Representative
Curt Skene
	Effectivation Inc.	- Instructor and Consultant
	Brainbuzz.com	- Director of Sales
	Executrain Canada	- President and COO
	Microsoft Canada	- Training Manager
	IST Healthcare Inc.	- Senior Sales Representative
	HCSO	- Support Services Manager
Elizabeth Winter
	Effectivation Inc.	- Instructor and Consultant
	Good Thinking!	- President
	Teleperformance (France)	- Global Business Development Manager
	Honeywell Communications	- Sales Manager
	Wang (Australia)	- Major Accounts Manager
	New York Telephone	- Account Executive
	Johnson & Johnson	- Territory Manager