Effectivation was established in 1986 to provide selling, consulting and service skills training to information and knowledge-based enterprises.

We train sales, consulting and service people in consultative, professional skills that improve their ability to see a situation, opportunity, problem and future through the client's eyes, before telling their 'story' or planning their strategy. Our training consists of a number of workshops with proven methods, skills and tools that will allow you to Find New Clients, Make Consultative Sales Calls, Look at Accounts and Opportunities Strategically, and Manage Sales Resources. These modules can be combined to make workshops from one to five days duration.

Our skills training improves participants' relationship effectiveness when they deal with clients, and also when they deal with team-mates, alliance-mates and any internal people whose support, co-operation or creativity they need.

Our training is conducted on an in-house, custom basis for individual clients. Periodically we also run multi-client, "public" workshops for companies who only have a few individuals to train at that particular time.